Table of Contents
01
Business Description
Summary
02
Marketing
03
Sales
04
About Us
2
Business Description
Who We Are, What We Do, and Why We're Different
AC English Academy is a premium online English instruction institution founded on a single conviction: that language mastery changes lives. Inspired by the world's leading academies — from Wall Street English's 50-year proven methodology to Oxford Online English's personalized, teacher-led model — we combine the rigor of internationally recognized instruction with the warmth, flexibility, and accessibility that modern learners demand. Every course, every class, and every interaction is designed with one goal: real, measurable progress.
What We Do
We deliver live, instructor-led English education online — no pre-recorded videos, no bots, no one-size-fits-all curricula. Every student receives a personalized learning path built around their goals, schedule, and current level, determined through our free diagnostic exam before enrollment.
Our programs span the full spectrum of English learning needs:
- General & Conversational English (A1–C2)
- Business English for professionals and corporate teams
- Certification Prep: TOEFL, IELTS, Cambridge FCE/CAE
- Kids & Teens programs (ages 6–17)
- Intensive packages and family plans
How We Teach
Inspired by the communicative approach used by Intellecta and the situational learning model of Wall Street English, our methodology centers on real-world application. Students don't just study grammar — they use English in simulated professional scenarios, live conversations, and structured writing tasks. Progress is tracked, reported, and celebrated at every milestone.
Who Leads Us
AC English Academy is founded and led by Ana Karina Collazo Guerra — a C2-certified English instructor, TKT Cambridge-qualified educator, and 10+ year veteran of Tec de Monterrey, one of Latin America's most prestigious universities. Her background in marketing, design, and bilingual communication gives AC English Academy a rare edge: instruction that is not only linguistically rigorous but strategically designed for real-world impact.
What Makes Us Different
C2-Certified Instruction
Every course is designed and delivered by Ana Karina — not outsourced to unvetted tutors. Students get expert-level instruction from day one.
Personalized from Day One
A free diagnostic exam and consultation before enrollment ensures every student starts at the right level with the right course — no wasted time or money.
Results-Driven Methodology
Inspired by the world's top academies, our communicative, situational approach mirrors how language is actually used — in meetings, interviews, exams, and everyday life.
Flexible & Accessible
Live classes via Zoom, Teams, & Google Meet. Morning, afternoon, evening, and weekend slots. No long-term contracts. Cancel or pause anytime. First class always free.
Our Foundation — Mission, Vision & Competitive Edge
Built on the principles of the world's best language academies
Mission
To empower individuals across Latin America and beyond with the English skills they need to advance their careers, achieve their academic goals, and connect with the world — through expert-led, personalized, and results-driven instruction.
Vision
To become the most trusted online English academy for Spanish-speaking learners — recognized not for the size of our student base, but for the depth of our results. Like Wall Street English's 94% improvement rate and Oxford Online English's teacher-led personalization model, AC English Academy will be known for outcomes, not promises.
Core Values
Excellence — C2-certified instruction, no shortcuts. Personalization — every student's path is unique. Accessibility — flexible schedules, fair pricing, first class free. Integrity — honest progress tracking, transparent communication. Community — students, families, and corporate partners treated as long-term relationships.
How We Compare to the World's Best
AC English Academy offers the personalization of a boutique academy, the rigor of a world-class institution, and the accessibility of a modern online platform — at a price point designed for the Latin American market.
Business Summary: AC English Academy
AC English Academy is dedicated to providing personalized and highly effective English language instruction to a diverse range of learners, from professionals seeking career advancement to students preparing for international exams and individuals aspiring to travel the world. Our mission is to break down language barriers, making English accessible and achievable for everyone. We believe in a student-centric approach, where learning is tailored to individual needs, paces, and goals, ensuring each student not only learns English but truly masters it.
Mission
To empower individuals globally through accessible and effective English language mastery.
Vision
To be the leading academy recognized for innovative, personalized English education.
Core Values
Excellence, Personalization, Accessibility, and Continuous Innovation in learning.
Unique Approach
Tailored curricula, expert native-speaking tutors, flexible scheduling, and measurable progress tracking.
4
Marketing
Reaching the right students, on the right platforms, at the right time
AC English Academy's marketing strategy is built on a multi-channel digital approach designed to attract, engage, and convert students across every segment we serve — from ambitious professionals and university students to parents of young learners and corporate HR teams. Every channel, campaign, and piece of content serves a single purpose: turning interest into enrollment.
📱 Social Media
Our primary engine for brand awareness and lead generation. We publish daily content across Instagram, Facebook, TikTok, YouTube, and LinkedIn — tailored to each platform's audience. From viral English tips on TikTok to career-focused articles on LinkedIn, every post builds trust and drives traffic to our enrollment funnel.
🔍 Search & Paid Ads
Google Ads and Meta retargeting campaigns capture high-intent prospects actively searching for English instruction. SEO-optimized blog content and a fully optimized Google My Business profile ensure AC English Academy appears when students search for courses in our category. Ad budget scales with enrollment growth.
🤝 Community & Referrals
Word-of-mouth is our most powerful long-term channel. Our referral program (10% off for both parties), founding student offer, WhatsApp broadcast lists, and school and corporate partnerships create a self-sustaining growth engine that compounds month over month.
All marketing activity feeds into a single conversion point: the Free Trial Lesson — the lowest-friction entry point in our funnel and our highest-converting offer.
5
Social Media Strategy
Our social media presence will be a vibrant extension of the AC English Academy, designed to attract, engage, and convert prospective students. We will leverage a multi-platform approach, tailoring content to each channel's unique audience and format.
Engaging Content & Tips
Share daily English tips, grammar hacks, vocabulary builders, and cultural insights across Instagram, Facebook, and TikTok to provide immediate value and build a community around learning.
Student Success Stories
Showcase authentic student testimonials and success stories through short video interviews and written features on all platforms. This builds trust and demonstrates the real-world impact of our academy.
Short Video Lessons & Reels
Produce dynamic short video lessons for TikTok, Instagram Reels, and YouTube Shorts. These will offer quick explanations, pronunciation practice, and fun language challenges to capture attention.
Interactive Live Sessions
Host regular live Q&A sessions on Instagram, Facebook, and YouTube, allowing potential students to interact directly with our instructors, ask questions, and experience our teaching style firsthand.
Community Challenges
Launch engaging language challenges on Instagram and TikTok, encouraging user-generated content and active participation. This boosts visibility and fosters a sense of community among learners.
Professional Networking (LinkedIn)
On LinkedIn, we will focus on career-oriented content, sharing insights on professional English, industry-specific vocabulary, and how mastering English can lead to career advancement.
Our comprehensive social media strategy ensures a broad reach and deep engagement, supporting our mission to make English accessible and achievable for everyone.
6
Market Analysis
Understanding the English Language Learning Landscape
The global demand for English language proficiency continues to surge, driven by increasing globalization, international career opportunities, academic pursuits, and the desire for travel and cultural exchange. This widespread need creates a robust and expanding market for effective English language instruction.
Key Trends Shaping the Market
- Online Learning: The shift towards digital platforms offers unprecedented flexibility and accessibility, making high-quality instruction available to learners worldwide, regardless of geographical barriers.
- Corporate English: Businesses increasingly prioritize employees with strong English communication skills to facilitate international collaborations and market expansion, leading to a demand for tailored business English programs.
- Exam Preparation: A significant segment of the market is dedicated to preparing students for standardized tests like IELTS, TOEFL, and Cambridge English exams, crucial for academic and immigration purposes.
- Personalized Learning: Learners are increasingly seeking customized curricula and one-on-one instruction that addresses their specific needs and learning styles, moving away from one-size-fits-all solutions.
Competitive Landscape
The market is highly fragmented, ranging from large-scale language institutions and online platforms to independent tutors. AC English Academy distinguishes itself through its commitment to personalized learning, expert native-speaking tutors, and flexible, results-driven programs designed to foster true mastery rather than rote memorization.
Target Customers
Working Professionals
Seeking to advance their careers, communicate effectively in international business environments, and enhance their professional English skills for global opportunities.
University Students
Preparing for international exams (IELTS, TOEFL), requiring academic English proficiency for overseas studies, or improving presentation and writing skills.
Teenagers & Kids
Parents investing in early language acquisition for future advantages, desiring engaging and effective supplemental English education outside of traditional schooling.
Expats & Immigrants
Needing practical English for daily communication, cultural integration, and job seeking in new English-speaking environments.
Market Segment 1 — Working Professionals
Career-driven adults seeking English for global advancement
Who They Are
- Ages 25–45, employed in corporate, tech, finance, healthcare, or export industries
- Motivated by promotions, international clients, job applications abroad
- Time-poor — need flexible scheduling (evenings, weekends)
- Willing to invest in quality if ROI is clear
What They Need
- Business English: presentations, negotiations, email writing
- TOEFL / IELTS for immigration or graduate school
- Semi-Privado or Private lessons for personalized pace
- Measurable progress and professional certification
How to Reach Them
- LinkedIn: sponsored posts, direct outreach to professionals with "English" skill gaps, articles on career advancement through English
- Google Ads: target keywords like "clases de inglés para profesionales", "Business English online México"
- Corporate partnerships: pitch HR departments directly with Paquete Empresarial
- Facebook & Instagram: target by job title, industry, and income bracket
- WhatsApp: follow up within 2 hours of any inquiry with a personalized message
Sales Hook
"Advance your career with English that works in the real world. Flexible schedule, C2-certified instructor, results in 90 days."
8
Market Segment 2 — University Students
Ambitious students preparing for exams, study abroad, and academic success
Who They Are
- Ages 18–26, enrolled in university or recently graduated
- Goal-oriented: TOEFL, IELTS, or Cambridge FCE/CAE for grad school or visa applications
- Budget-conscious but motivated — often supported by parents
- Active on social media, respond well to peer recommendations and influencer content
What They Need
- Structured exam prep with mock tests and score guarantees
- Conversational English for study abroad confidence
- Affordable group classes or Paquete Intensivo for exam crunch periods
- Flexible scheduling around class timetables
How to Reach Them
- Instagram & TikTok: target ages 18–26 with exam tips, "study with me" content, and student testimonials
- University partnerships: flyers, posters, and info sessions at local universities and Tec de Monterrey campuses
- Facebook Groups: join and contribute to student groups focused on studying abroad, TOEFL/IELTS prep
- YouTube: SEO-optimized videos like "How I scored 100+ on TOEFL" or "Cambridge FCE tips"
- Referral program: students refer classmates — both get 10% off next enrollment
- WhatsApp broadcast lists: send exam prep tips and enrollment reminders
Sales Hook
"Score higher. Study abroad. Get certified. Our C2-qualified instructor has helped hundreds pass TOEFL, IELTS, and Cambridge — yours could be next."
Market Segment 3 — Kids & Teens (via Parents)
Early language acquisition for the next generation — sold to parents
Who They Are
- Children ages 6–12 and teens 13–17
- Decision-maker is the parent (ages 30–50), not the student
- Parents are motivated by future academic and career advantages
- Teens are motivated by travel, gaming, music, and pop culture in English
- Often enrolled in school but seeking supplemental, more engaging instruction
What They Need
- Fun, interactive, age-appropriate lessons (games, songs, storytelling for kids)
- Teens: conversational English, social media English, exam prep (Cambridge YLE/KET/PET)
- Paquete Familiar for siblings or parent + child combos
- Progress reports and parent communication to build trust
- Consistent scheduling that fits school routines
How to Reach the Parents
- Facebook: target parents ages 30–50 with ads about kids' English programs; join local parenting groups
- Instagram: before/after progress stories, cute student moments (with permission), parent testimonials
- WhatsApp: community groups for parents — share tips, homework help, and enrollment offers
- School partnerships: flyers sent home via local private schools, bilingual schools, and after-school programs
- Google Ads: "clases de inglés para niños online", "inglés para adolescentes México"
- Seasonal campaigns: Back-to-School (August), summer intensive programs (June–July)
How to Engage the Teens Directly
- TikTok & Instagram: English through pop culture, music, gaming, and memes
- "English Challenge" series — fun, shareable content teens want to participate in
Sales Hook
"Give your child the gift of English — the language of opportunity. Fun, structured, and taught by a certified expert. First class free."
Market Segment 4 — Expats, Immigrants & Corporate Teams
Practical English for integration, opportunity, and team performance
Who They Are
- Foreign nationals living in Mexico or Latin America needing English for work or daily life
- Immigrants to English-speaking countries (US, Canada, UK, Australia) needing English for integration
- Motivated by survival, employment, and social inclusion
- Often urgently need practical, conversational English fast
What They Need
- Conversational English: daily life, job interviews, healthcare, banking
- Accent reduction and pronunciation coaching
- Flexible, affordable options — General English Group or Semi-Privado
- WhatsApp-based support and community
How to Reach Them
- Facebook Groups: expat communities, immigrant support groups, "Mexicanos en USA/Canadá" groups
- Instagram: target by location (US, Canada) + Spanish language + age 25–45
- Google Ads: "English classes for Spanish speakers", "clases de inglés para inmigrantes"
- Partnerships with immigration lawyers, consulates, and community organizations
- YouTube: "English for Daily Life" series in Spanish with English subtitles
Who They Are
- Companies with 3–50 employees needing English for international business
- HR managers and team leads responsible for staff development
- Industries: manufacturing, tech, tourism, export, BPO/call centers
- Budget available — English training is a deductible business expense in Mexico
What They Need
- Paquete Empresarial: group classes tailored to their industry
- Business English: emails, presentations, client calls, negotiations
- Flexible scheduling: before/after work or during lunch
- Progress reports and ROI metrics for HR
How to Reach Them
- LinkedIn: direct outreach to HR managers, Operations Directors, and CEOs
- Cold email campaigns to local businesses with international clients
- Chamber of Commerce events and business networking groups
- Referral from individual professional students already enrolled
- Offer a free 1-hour group demo class to seal the deal
Sales Hook (Corporate)
"Empower your team with Business English that drives results. Custom curriculum, flexible scheduling, and measurable outcomes. Ask about our Paquete Empresarial."
Website Strategy - www.academy-ac.com
Our digital home — designed to attract, convert, and retain students
The AC English Academy website is more than a digital brochure — it is the central hub of our entire enrollment funnel. Every marketing channel, social media post, and paid ad leads here. The site must be fast, mobile-first, bilingual (English/Spanish), and optimized to convert visitors into booked trial lessons within 60 seconds of arrival.
🎯 Core Pages & Structure
- Home: Hero section with clear value proposition, CTA ("Book Your Free Class"), social proof (student count, certifications), and a short intro video
- About Us: Ana Karina's credentials, teaching philosophy, and C2/TKT Cambridge certifications
- Courses & Pricing: Full package breakdown with filters by goal (exam prep, business, kids, etc.)
- Free Diagnostic Exam: Embedded registration form + exam (Google Form or Typeform integration)
- Book a Free Trial: One-click Calendly or Google Calendar booking — no friction, no payment required
- Testimonials: Video and written reviews from students, with star ratings
- Blog/Resources: SEO-optimized articles on TOEFL tips, grammar guides, and English learning strategies
- Contact: WhatsApp button, email form, and social media links
📱 Mobile-First Design
Over 70% of our target audience will visit via smartphone. The site must load in under 3 seconds, have tap-friendly buttons, and a sticky WhatsApp chat button visible on every page. All forms must be completable on mobile without zooming or scrolling excessively.
⚙️ Key Features & Integrations
1. Online Booking System
Calendly or Google Calendar integration for scheduling free trial lessons and paid classes. Students see real-time availability and receive automatic WhatsApp/email confirmations and reminders.
2. Payment Gateway
Secure online payments via Stripe, PayPal, or MercadoPago (preferred for Mexican market). Students can pay for packages, monthly subscriptions, or individual classes directly on the site.
3. Student Portal (Phase 2)
A private login area where enrolled students can view their schedule, access homework and resources, track progress, and communicate with Ana Karina. Builds retention and perceived value.
4. SEO & Blog
Weekly blog posts targeting high-volume keywords: "clases de inglés online", "TOEFL prep México", "Business English para profesionales". Google My Business profile linked and fully optimized.
5. Live Chat & WhatsApp Button
A floating WhatsApp button on every page connects visitors directly to Ana Karina within seconds. Reduces drop-off and answers objections in real time — our highest-converting touchpoint.
📊 Conversion Optimization
- A/B test hero headlines and CTA button colors
- Exit-intent popup: "Before you go — claim your free class!"
- Social proof bar: "Join 200+ students already learning with AC English Academy"
- Trust badges: C2 Certified, TKT Cambridge, Tec de Monterrey Alumni
- Google Analytics + Meta Pixel installed from Day 1 for retargeting
Step 1 — Month 1
Launch MVP site (Home, About, Courses, Booking, Contact)
Step 2 — Month 2
Add Diagnostic Exam form, Testimonials page, Blog (3 posts)
Step 3 — Month 3
Integrate MercadoPago, add SEO content, launch Google Ads
Step 4 — Month 5+
Build Student Portal, add video testimonials, scale blog to 2x/week, app
Branding
Establishing a strong and memorable brand identity is crucial for AC English Academy. Our branding elements will reflect our modern, approachable, and educational values, ensuring consistency across all platforms.
Professional Logo
Our logo will be the cornerstone of our brand, a professional and memorable symbol that instantly communicates AC English Academy's identity. It will be modern yet friendly, reflecting our commitment to effective and accessible education.
This central visual element will be consistently applied across our website, social media, marketing materials, and all internal and external communications, fostering instant recognition and trust.
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Online vs In-Person
AC English Academy offers both online and in-person learning experiences, catering to diverse student preferences and learning styles.
Online Learning Benefits
- Flexibility in scheduling
- Global reach and accessibility
- Recorded sessions for review
- Lower overhead costs
- Utilizes digital learning tools
In-Person Learning Benefits
- Personal connection with instructors
- Immersive learning environment
- Real-time interactive discussions
- Opportunity for body language cues
- Fosters local community engagement
By providing both options, AC English Academy ensures every student can choose the most effective and comfortable learning path for their individual needs.
10
Sales
Converting interest into enrollment
12
Online Sales Plan — Overview
A focused, 4-stage digital sales funnel designed to convert online interest into paying students for AC English Academy.
01
Attract
Drive traffic through social media, SEO, and paid ads
02
Engage
Capture leads with a free trial lesson and diagnostic exam
03
Convert
Present the right package at the right price
04
Retain
Keep students enrolled with bundles, referrals, and seasonal promos
13
Stage 1 — Attract
Getting found online by the right students
Social Media
- Instagram & Facebook: short reels, grammar tips, student testimonials
- TikTok: viral English tips, "Did you know?" series
- Target: adults 18–45, parents of teens, professionals
SEO & Content
- Blog posts: "How to pass TOEFL", "Best English courses in Mexico"
- Google My Business profile optimized
- YouTube: free mini-lessons to build trust
Paid Ads
- Google Ads targeting "clases de inglés online"
- Facebook/Instagram retargeting campaigns
- Budget: start with $2,000–$3,000 MXN/month
14
Instagram & Facebook Strategy
Building community and driving enrollment
Content Mix
- Short reels: grammar hacks, vocabulary builders, pronunciation tips
- Student success stories via short video interviews
- Cultural insights and "Did you know?" posts
- Behind-the-scenes of classes and teacher life
Engagement Tactics
- Interactive Live Q&A sessions with instructors
- Community challenges (e.g., "Word of the Week")
- Polls, quizzes, and story stickers to boost reach
- Facebook retargeting ads for website visitors
Target audience — Adults 18–45, parents of teens, working professionals in Mexico
TikTok Strategy
Going viral with quick, valuable English content
"Did You Know?" Series 🎯
Short, punchy videos revealing surprising English facts, common mistakes, or fun idioms. Hook in the first 2 seconds. Post 3–5x per week.
Pronunciation Challenges 🎤
Invite followers to repeat tricky words or phrases. Encourage duets and stitches to amplify reach organically. Great for building a learning community.
"English in Real Life" Skits 🎬
Short scripted scenarios: job interviews, travel, ordering food — showing practical English in action. Relatable and highly shareable.
Trending Audio + English Tips 🎵
Pair trending TikTok sounds with English learning content. Boosts discoverability through the algorithm without paid promotion.
Consistency is key — aim for 4–5 posts/week. Repurpose top-performing TikToks as Instagram Reels and YouTube Shorts.
15
YouTube & LinkedIn Strategy
Building authority and reaching professionals
Free Mini-Lessons
- 5–10 min lessons on grammar, TOEFL/IELTS tips, and business English
- Builds trust and demonstrates teaching quality before enrollment
- SEO-optimized titles: "How to pass IELTS Writing Task 2" etc.
Live Sessions
- Monthly live Q&A or mock exam walkthroughs
- Repurpose as shorter clips for Instagram and TikTok
Professional English Content
- Articles on career advancement through English fluency
- Industry-specific vocabulary posts (finance, tech, healthcare)
- Thought leadership from Ana Karina on language education
Corporate Outreach
- Connect with HR managers and team leads
- Pitch Paquete Empresarial directly via LinkedIn DMs
- Share client success stories and ROI of English training
Content Calendar & Posting Cadence
Staying consistent across all platforms
Use a scheduling tool (e.g., Buffer or Meta Business Suite) to plan content 2 weeks in advance. Batch-create content on weekends.
🚀 Founding Student Offer — Limited to 10 Spots
Be one of our first 10 students and unlock exclusive founding member benefits
AC English Academy is launching with a special offer for our first 10 students only. In exchange for helping us grow our community, you'll receive an unbeatable package of perks — starting with 50% off your first month.
50% Off First Month 💸
Get 50% off any course or package for your first month of enrollment. Applies to General English, Semi-Privado, or Certification Prep. No code needed — just be one of the first 10 to sign up.
Refer 5 Friends → Earn a Free Month 🤝
Refer 5 friends who each complete a free trial lesson and you earn one full month of classes completely free. Referrals tracked via a simple sign-up form.
Leave a Google Review → Get 1 Free Class ⭐
After your first month, leave an honest Google review and receive 1 bonus class added to your account. Helps us build credibility and reach more students.
Follow & Like on Social Media → Entry into Monthly Giveaway 📱
Follow AC English Academy on Instagram, Facebook, and TikTok and like our launch post to be entered into a monthly giveaway. Prize: 1 free month of classes.
Share a Story or Reel → Unlock a Bonus Resource Pack 📲
Share our launch post or tag us in your learning journey on Instagram Stories or TikTok. Receive an exclusive AC English Academy resource pack: vocabulary guides, grammar cheat sheets, and exam tips.
25% Off Future Courses 🎓
As a founding student, you'll receive 25% off any future course or package you enroll in — for life. Upgrade from group to semi-private, add a certification prep course, or try Business English at a permanent founding member rate.
⚠️ Only 10 spots available. First come, first served. Claim yours via WhatsApp or the website booking form.
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Stage 2 — Engage
Turning visitors into leads
Free Trial Lesson 🎁
First class always free — no commitment. Removes the biggest barrier to enrollment. Offer via website booking form and social media CTAs.
Free Diagnostic Exam 📋
Identify the student's level before recommending a course. Builds trust and personalizes the pitch. Delivered via Google Form or Zoom session.
WhatsApp Follow-Up 💬
Respond to all inquiries within 2 hours. Use a friendly script to answer questions and guide prospects to the right package. WhatsApp Business recommended.
Email Nurture Sequence 📧
3-email sequence after the free trial: (1) Thank you + recap, (2) Personalized course recommendation, (3) Limited-time enrollment offer.
Stage 3 — Convert
Matching the right student to the right package
The Budget-Conscious Student
Recommended: General English Group ($1,500 MXN/mes) Upsell path: → Semi-Privado ($2,600 MXN/mes) Hook: "Start with a free class. Pay only when you're sure."
The Motivated Professional
Recommended: Semi-Privado ⭐ ($2,600 MXN/mes) or Business English ($4,000 MXN/mes) Upsell path: → Paquete Empresarial Hook: "Personalized plan. Real workplace scenarios. Flexible schedule."
The Exam Candidate
Recommended: TOEFL / IELTS / Cambridge FCE Prep ($4,500–$4,800 MXN) Upsell path: → Paquete Intensivo ($2,500 MXN / 10 clases) Hook: "C2-certified instructor. Mock exams included. Results guaranteed."
All packages include a free first class and free diagnostic exam. 10% discount for full trimester payment.
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Stage 4 — Retain
Keeping students enrolled and growing revenue
Referral Program 🤝
Both referrer and new student get 10% off their next enrollment. Encourage sharing after the first month of classes. Track via a simple Google Form.
Bundle & Save 📦
Buy 10 classes, get 2 free. Paquete Familiar saves $400 MXN/mes for 2 family members. Paquete Intensivo for students with upcoming exams or travel.
Seasonal Promotions 🎉
Back-to-School (August), New Year (January), and holiday campaigns. Announce 2 weeks in advance via WhatsApp broadcast and email list.
Progress Milestones 🏆
Celebrate level completions with a certificate and social media shoutout. Motivates continued enrollment and generates organic word-of-mouth.
Corporate Upsell 🏢
After individual professionals enroll, pitch the Paquete Empresarial to their companies. Desde $4,500 MXN/mes for teams of 3–8. Offer a free group demo class.
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Online Sales KPIs & Monthly Targets
Measuring what matters
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New leads/month (from social media + ads)
50%
Free trial → paid conversion rate target
10
New paying students/month (Month 1–3 goal)
25,000
Monthly revenue target (MXN, Month 3)
80%
Student retention rate (month-over-month)
Growth Phases
Phase 1 (Months 1–2)
- Launch, build audience
- 5–10 students
Phase 2 (Months 3–4)
- Scale ads
- 10–20 students
- Introduce corporate packages
Phase 3 (Months 5–6)
- Referral engine active
- 20–30 students
- Full package portfolio live
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Our Services
AC English Academy provides a comprehensive range of programs designed to meet diverse learning needs, from exam preparation to professional development and early language acquisition.
One-on-One Private Lessons
Personalized curriculum and dedicated attention to accelerate your progress with flexible scheduling.
Group Classes (Small Groups)
Engage in dynamic discussions, practice with peers, and receive focused instruction in an intimate setting.
Business English for Professionals
Refine your communication skills for global business, including presentations, negotiations, and email etiquette.
Exam Preparation
Master strategies and practice for IELTS, TOEFL, and Cambridge exams to achieve your target scores.
Conversational English
Boost your fluency and confidence in everyday interactions through practical, real-world conversations.
Kids & Teens Programs
Fun, interactive, and age-appropriate courses designed to build strong foundational English skills.
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Attractive Offers
Discover our special promotions and discounts designed to make learning English more accessible and rewarding for everyone.
Free Trial Lesson
Experience AC English Academy firsthand with your first class completely free – no commitment required!
Referral Discount
Share the joy of learning! Refer a friend and both receive 10% off your next course enrollment.
Bundle Packages
Maximize your learning and savings! Purchase a package of 10 classes and get 2 additional classes free.
Seasonal Promotions
Keep an eye out for our special themed discounts during Back-to-School, New Year, and holiday seasons.
Corporate Group Discounts
Empower your team with English proficiency. Special rates for corporate partners and group enrollments.
Early Bird Registration
Plan ahead and save! Secure your spot in upcoming courses with a discount for early registration.
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Pricing & Packages — Certification-Tailored Courses
Every course is designed and taught by Ana Karina Collazo Guerra — C2 certified, TKT Cambridge qualified, with 10+ years at Tec de Monterrey.
Core Courses
General English
$1,500 MXN / mes
- Grupos pequeños (máx. 6 alumnos)
- Niveles: A1 → C1
- 2 sesiones/semana (1 hr c/u)
- Material incluido
- Basado en metodología TKT Cambridge
- 1ª clase gratis ✓
Semi-Privado ⭐ MÁS POPULAR
$2,600 MXN / mes
- Grupos de 2–3 alumnos
- Plan personalizado por nivel
- 2 sesiones/semana (1 hr c/u)
- Retroalimentación individual
- Diseñado con curriculum TKT Módulo 2
- 1ª clase gratis ✓
Clases Privadas
$350 MXN / hora
Paquete 10 hrs: $3,000 MXN
Paquete 10 hrs: $3,000 MXN
- 100% personalizado
- Horario flexible
- Cualquier nivel o meta
- Preparación para exámenes
- 1ª clase gratis ✓
Certification Prep Courses
📝 TOEFL Prep
$4,500 MXN — Curso completo (12 sesiones)
Taught by a TOEFL C2-certified instructor. Reading, listening, speaking & writing strategies. Mock exams included.
📝 IELTS Prep
$4,500 MXN — Curso completo (12 sesiones)
Expert IELTS C2-level instructor. Academic & General Training paths. Band score strategies + practice tests.
🎓 Cambridge FCE Prep
$4,800 MXN — Curso completo (10 sesiones)
FCE-certified teacher. Full exam simulation, writing & use of English focus. Ideal for B2 level students.
💼 Business English
$4,000 MXN / mes (grupos) | $400 MXN/hr (privado)
Presentations, negotiations, emails & meetings. Tailored for professionals and corporate teams. Based on real workplace scenarios.
Special Packages
👨👩👧 Paquete Familiar
$1,400 MXN/mes — 2 familiares en grupo. Ahorra $400 MXN.
📦 Paquete Intensivo
$2,500 MXN — 10 clases privadas en 5 semanas. Ideal para exámenes o viaje próximo.
🏢 Paquete Empresarial
Desde $4,500 MXN/mes — Equipos de 3–8 personas. En empresa o en línea.
Todos los precios en MXN. 10% de descuento pagando trimestre completo. Primera clase siempre gratis. Niveles verificados con examen de diagnóstico gratuito.
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📋 Free Diagnostic Exam — Student Registration
Tell us about yourself so we can personalize your learning path
Contact Information
- Full Name: ___________________________
- Email Address: ___________________________
- Phone / WhatsApp: ___________________________
- Age: ___________________________
- City / Country: ___________________________
- Preferred Schedule: ☐ Morning ☐ Afternoon ☐ Evening ☐ Weekends
Courses I'm Interested In
- ☐ General English (Group — $1,500 MXN/mes)
- ☐ Semi-Privado ⭐ ($2,600 MXN/mes)
- ☐ Private Classes ($350 MXN/hr)
- ☐ TOEFL Prep ($4,500 MXN)
- ☐ IELTS Prep ($4,500 MXN)
- ☐ Cambridge FCE Prep ($4,800 MXN)
- ☐ Business English ($4,000 MXN/mes)
- ☐ Kids & Teens Program
- ☐ Paquete Familiar ($1,400 MXN/mes)
- ☐ Paquete Intensivo ($2,500 MXN)
- ☐ Paquete Empresarial (desde $4,500 MXN/mes)
My Learning Goal
- ☐ Career advancement
- ☐ Exam certification (TOEFL / IELTS / Cambridge)
- ☐ Travel or relocation
- ☐ Academic purposes
- ☐ General fluency
- ☐ Business communication
- ☐ Other: _______________
Your information is confidential and will only be used to personalize your course recommendation. Results will be shared within 24 hours via WhatsApp or email.
📝 Diagnostic Exam — Part 1: Grammar & Vocabulary
Choose the best answer for each question. There are no wrong answers — this helps us find your perfect starting level.
Section 1 — Beginner to Elementary (A1–A2)
Q1. What ___ your name?
☐ A) is
☐ B) are
☐ C) am
☐ D) be
Q2. She ___ to school every day.
☐ A) go
☐ B) goes
☐ C) going
☐ D) gone
Q3. Choose the correct sentence:
☐ A) I have 25 years.
☐ B) I am 25 years old.
☐ C) I got 25 years.
☐ D) My age is 25 years old.
Section 2 — Pre-Intermediate to Intermediate (B1–B2)
Q4. By the time she arrived, we ___ waiting for two hours.
☐ A) were
☐ B) had been
☐ C) have been
☐ D) are
Q5. If I ___ more time, I would travel the world.
☐ A) have
☐ B) had
☐ C) will have
☐ D) would have
Q6. Choose the word closest in meaning to "eloquent":
☐ A) Loud
☐ B) Fluent and persuasive
☐ C) Confused
☐ D) Shy
Section 3 — Upper-Intermediate to Advanced (C1–C2)
Q7. The report, along with the annexes, ___ submitted yesterday.
☐ A) were
☐ B) was
☐ C) are
☐ D) have been
Q8. Which sentence uses the subjunctive correctly?
☐ A) I suggest that he goes home.
☐ B) I suggest that he go home.
☐ C) I suggest that he will go home.
☐ D) I suggest that he going home.
Q9. "The proposal was met with considerable skepticism." This means:
☐ A) People loved the proposal.
☐ B) People were unsure and doubtful about the proposal.
☐ C) The proposal was rejected immediately.
☐ D) People were excited about the proposal.
📝 Diagnostic Exam — Part 2: Reading Comprehension
Read the passage and answer the questions below.
"Remote work has transformed the modern workplace in ways few could have predicted. While many employees enjoy the flexibility of working from home, companies face new challenges in maintaining team cohesion and productivity. Studies suggest that workers who have autonomy over their schedules tend to report higher job satisfaction, yet managers often struggle to measure performance without direct supervision. As hybrid models become the norm, organizations must invest in digital tools and communication strategies to bridge the gap between in-office and remote teams."
Q10. What is the main idea of the passage?
☐ A) Remote work is always better than working in an office.
☐ B) Remote work brings both benefits and challenges for employees and companies.
☐ C) Managers prefer remote workers over in-office employees.
☐ D) Digital tools have replaced the need for managers.
Q11. According to the passage, what do workers with schedule autonomy tend to experience?
☐ A) Lower productivity
☐ B) More supervision
☐ C) Higher job satisfaction
☐ D) Fewer digital tools
Q12. What does the word "cohesion" most likely mean in this context?
☐ A) Competition between team members
☐ B) The ability to work independently
☐ C) Unity and connection within a group
☐ D) A type of digital communication tool
"The proliferation of artificial intelligence in creative industries has sparked a contentious debate among artists, ethicists, and technologists alike. Proponents argue that AI democratizes creativity, enabling individuals without formal training to produce sophisticated works. Critics, however, contend that algorithmically generated content lacks the intentionality and emotional depth inherent to human expression, raising profound questions about authorship and artistic integrity."
Q13. The word "contentious" most closely means:
☐ A) Widely accepted
☐ B) Causing disagreement or controversy
☐ C) Technologically advanced
☐ D) Emotionally driven
Q14. What concern do critics raise about AI-generated content?
☐ A) It is too expensive to produce.
☐ B) It lacks human intentionality and emotional depth.
☐ C) It is only accessible to trained artists.
☐ D) It produces work that is too sophisticated.
📝 Diagnostic Exam — Part 3: Writing & Self-Expression
Write your answers in the spaces provided. There are no right or wrong answers — we want to see how you express yourself naturally.
Section A — Beginner / Elementary (A1–A2)
Instruction: Answer in a few words or short sentences.
Q15. Introduce yourself. Write 3–5 sentences about who you are, where you are from, and what you do.
[Write your answer here:]
Section B — Intermediate (B1–B2)
Instruction: Write a short paragraph (5–8 sentences).
Q16. Describe a challenge you have faced at work or in your studies, and explain how you solved it.
[Write your answer here:]
Section C — Advanced (C1–C2)
Instruction: Write a structured response (8–12 sentences or 2 short paragraphs).
Q17. Do you think technology has made communication more or less effective? Support your opinion with specific examples and reasoning.
[Write your answer here:]
📊 Level Scoring Guide (For Instructor Use)
- Writing fluency, vocabulary range, and grammar accuracy also considered.
Ana Karina will review your exam and contact you within 24 hours with your level result and personalized course recommendation. First class is always free. ✓
Revenue Projections — Year 1 Detail
Month-by-month breakdown based on growth phases, pricing, and enrollment targets
Projections are built on actual pricing, a 50% free trial → paid conversion rate, and 80% month-over-month retention. Revenue grows as the student base compounds across all three growth phases.
Phase 1 (Months 1–2): Launch
Avg students: 6–8
Revenue mix:
- General English (3 students): $4,500/mes
- Semi-Privado (2 students): $5,200/mes
- Private 10-hr pkg (1): $3,000
- TOEFL/IELTS Prep (1): $4,500
Avg monthly revenue: ~$21,350 MXN
Cumulative: ~$42,700 MXN
Phase 2 (Months 3–6): Scale
Avg students: 12–18
Revenue mix adds:
- Business English groups: $4,000/mes
- Paquete Empresarial (1 corp): $4,500/mes
- Paquete Familiar (2): $2,800/mes
- More Semi-Privado & Certification Prep
Avg monthly revenue: ~$47,575 MXN
Cumulative: ~$190,300 MXN
Phase 3 (Months 7–12): Grow
Avg students: 22–30
Revenue mix adds:
- 2–3 corporate contracts: $9,000–$13,500/mes
- Referral-driven group enrollments
- Paquete Intensivo (2/month): $5,000
- Full certification prep portfolio
Avg monthly revenue: ~$98,417 MXN
Cumulative: ~$590,500 MXN
$823,500
Projected Year 1 Total Revenue
30
Peak students by Month 12
50%
Avg free trial conversion rate
80%
Monthly student retention rate
All projections in MXN. Based on 50% trial-to-paid conversion, 80% retention, and gradual ramp of corporate packages from Month 4 onward. Founding Student Offer (10 students at 50% off Month 1) factored into Phase 1 figures.
Revenue Breakdown by Package — Year 1
Where the money comes from across all 12 months
Revenue figures reflect a gradual ramp — corporate and certification packages contribute more heavily from Month 4 onward. Founding Student Offer (50% off first month for 10 students) reduces Month 1–2 revenue by approximately $15,000 MXN total.
Launch Timeline
Our strategic launch timeline outlines the key milestones and initiatives that will propel AC English Academy from foundational setup to sustained growth within its first year.
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Month 1-2: Foundation
Business setup, comprehensive branding, and essential website development are completed to establish a strong presence.
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Month 3: Initial Outreach
Social media channels are activated, and initial marketing campaigns are launched to build early awareness and interest.
3
Month 4: Soft Launch
First students are enrolled, and trial classes commence, allowing us to gather feedback and refine our offerings.
4
Month 5-6: Official Launch
Full-scale operations begin, including the first group classes and the initiation of our student referral program.
5
Month 7-9: Expansion
We expand our course offerings based on demand and begin targeted corporate outreach for B2B partnerships.
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Month 10-12: Review & Growth
Performance is reviewed, strategies optimized, and plans are developed for continued growth into Year 2.
This structured approach ensures a controlled, yet ambitious, progression, building momentum toward becoming a leading English language academy.
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About Us
The heart behind AC English Academy
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Our Founder’s Story
The foundation of AC English Academy begins with Ana Karina Collazo Guerra, an English teacher and marketing specialist based in León, Guanajuato, Mexico. With more than 15 years of combined experience in teaching and marketing, Ana Karina has built her career around one clear purpose: helping others communicate with confidence and clarity.
Her academic background includes a degree in Marketing, with a specialization in Digital and Print Media Design, from Ibero León. Since 2013, she has taught at Tecnológico de Monterrey, Campus León, where she has guided students through engaging, meaningful learning experiences that connect language with real life.
Alongside her work in education, Ana Karina also serves as a freelance designer and content creator, helping businesses connect with their audiences in ways that are both visually compelling and strategically effective. Her passion for language learning, creative design, and communication continues to shape everything she does.
As a bilingual professional, with English at C2 level and Spanish as her native language, she understands firsthand how powerful language can be when it opens doors, builds bridges, and creates new opportunities. That perspective inspires her dynamic, communicative classes, which are tailored to each student’s needs and supported by real-world materials and interactive tools.
"I believe learning English should feel practical, empowering, and human. My goal is to help each student build confidence step by step, so they can express themselves clearly and reach their goals."
Through AC English Academy, Ana Karina continues to bring together teaching, creativity, and strategic communication in a space where students can grow, connect, and thrive. Her mission remains simple and meaningful: to help people unlock their potential through language.
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Educational & Professional Background
Ana Karina Collazo Guerra's educational and professional background combines marketing, design, teaching, and bilingual communication—providing the foundation for a dynamic and practical approach to learning.
Academic Foundation
Bachelor of Arts in Marketing with a focus on Digital and Print Media Design from Ibero León.
Tecnológico de Monterrey, Campus León
English and Marketing Instructor (2013 – Present). Teaches English and marketing, develops educational materials that improve achievement and test scores, aligns curriculum with academic and regional standards, coaches other teachers, and guides students in public speaking and academic presentations.
Freelance Marketing Manager / Graphic Designer
(2016 – Present). Provides marketing consultancy and design services, conducts market research, manages social media, email marketing, and copywriting, creates social media content for small businesses, and develops brand voice and visual identity for local clients.
Digital Strategy & Bilingual Communication
Subject matter expert in digital and print media design, with experience in AI-powered marketing solutions, SEO support, lead generation, and bilingual copywriting and marketing strategies.
Impact & Leadership
Known for high-impact campaigns, strong collaboration with academic departments, and a practical vision that connects education, marketing, and real-world communication needs.
This combination of teaching, design, and marketing expertise supports an engaging and effective learning journey.
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Certifications & Credentials
Ana Karina Collazo Guerra's certifications and capabilities reflect advanced English proficiency, strong teaching credentials, and a versatile professional skill set in bilingual communication and marketing.
English Language Certifications
TOEFL
Test of English as a Foreign Language
C2 Level — highest proficiency.
Internationally recognized for academic and professional settings.
C2 Level — highest proficiency.
Internationally recognized for academic and professional settings.
IELTS
International English Language Testing System
C2 Level — Expert user.
Recognized by universities and employers worldwide.
C2 Level — Expert user.
Recognized by universities and employers worldwide.
FCE
Cambridge First Certificate in English
Issued by Cambridge Assessment English.
Demonstrates advanced English competency.
Issued by Cambridge Assessment English.
Demonstrates advanced English competency.
Teaching Certifications (TKT — Cambridge)
TKT Module 1
Language & Background to Language Learning and Teaching
Cambridge University Press & Assessment
Cambridge University Press & Assessment
TKT Module 2
Lesson Planning & Use of Resources for Language Teaching
Cambridge University Press & Assessment
Cambridge University Press & Assessment
TKT Module 3
Managing the Teaching & Learning Process
Cambridge University Press & Assessment
Cambridge University Press & Assessment
Skills & Languages
Skills
Curriculum design & lesson planning, Adobe Creative Suite & social media design, bilingual copywriting & content creation, branding strategy & digital campaigns, public speaking & presentations, market research & campaign development.
Languages
English — C2 (Expert)
Spanish — Native
These certifications and skills support a strong, practical foundation in English instruction, marketing, and bilingual communication.
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Let's Build Something Great Together
We believe in the power of language to transform lives and open new doors. Join us in shaping a future where quality English education is accessible to all.
We invite you to partner with AC English Academy and be a part of this exciting journey. Let's connect and discuss how we can achieve our shared goals.
Connect with Us
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